Background & Motivation
Creating high-quality content is expensive, but the content can be copied an unlimited number of times with no incremental cost for each copy. For that reason, content creators are constantly looking for ways to promote and distribute their works as widely as possible.
They are always looking for new ways to achieve this goal. While they want to reach the maximum number of people, they also want to retain the largest possible percentage of revenue.
Copyright law protect content creator and allow them to monetize their content by licensing it to customer for legal use, recovering the invesmnet and hard work that went into its creation.
Currently, content creators can license their work directly to user, or, alternative, hand over the rights of that work to agencies and content marketplaces that will distribute the content on their behalf. Mostly they choose the letter, as most individual photographers lack the brand recognition to attract customer directly.
Self Distribution
Licensing content directly to customer seems like am ideal scenario for creators. On paper, it allows for full revenue and rights, ensure control, and prevents manipulated data by third parties. But in reality, apart from rare cases, self-distribution simply doesn't work.
It's currently far too expensive and far too hard for creators to reach potential buyers and complete with large agencies/marketplaces with large marketing budgets. Those marketplaces and agencies offer customer content from many different creators, making it dramatically easier for customer to find just what they're looking for.
Content Marketplaces:
Content marketplaces crowdsourcce and distribute content from multiple creators. They charge distribute fees or have a margin between the price they charge and the royalties they pay to creators. While creators get to keep less of the revenue for each sale, these marketplaces enable them to reach a larger audience - and generate more sales - than if they distributed the content tehmselves.
In order to particapate in today's content marketplaces, creators not only need to sacrifice a large percentage of their revenue, they also have to give up much of their rights. This includes control over its pricing and who's eligible to license it. A major lack of transparency has become the standard of how these marketplaces work.
With limited alternatives, creators keep giving their content and its rights to marketplaces. Every year many marketplaces change the rules and as result and as a result - creators keep less of the revenue and have fewer and control over their content.
The Distributed Marketplaces (Our Solution)
The current system for distributing dogital content is broken. Creators get only a fraction of their contents real value and give up many of their rights. COntent marketplaces are getting more and more dominant, while creators are being left behind. The current system must be replaced.
Wemark's distributed approach for digital content is based on a few principles:
- Creators license their content directly to users
They keep all the rights to their content, know who licensed it and control its price. - Distribute terms and fees/royalties are immutable
Content marketplaces get a mandate to distribute content by "signing" a digital distribution contract with creators. This contract will include a price range for licensing the content, the license to be issued to user, and the distribute fee paid to the platform. Once digitally signed, the contract and its terms are immutable and can only be changed with the content of all parties. - Referral programs helps creators and marketplaces reach broader audiences
The community will be rewarded for sharing content and growing the number of user and adoption of distributed content marketplaces.
Wemark Token (WMK)
Wemark is introducing a dedicated token to power a direct economy for digital content. Wemark Token (WMK), are intended to serve as a native payments system for the network, and rewarded all the relevant parties for creating, distributing and promoting digital content.
Wemark Token basic properties
Token Supply : 135,000,000
Ticker : WMK
Type : ERC-20
TGE (Token Generation Event) : July 24th, 2018
TGE End Date : August 7th, 2018
Soft Cap : 3,250 ETH
Hard Cap : 16,750 ETH
WNK Token Price : 1 ETH = 2,375 WMK
The total supply of Wemark Token is fixed and no new token will be generated after the TGE. Any unsold tokens from the TGE will be burned, reducing the total supply of tokens.
MORE INFORMATION
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Created by : 15persenlucky
Profile link : https://bitcointalk.org/index.php?action=profile;u=1210666
ETH address : 0x1997B312D6e9cB863f939f9a7cEa3A36Ec185E69
ETH address : 0x1997B312D6e9cB863f939f9a7cEa3A36Ec185E69
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