Fanchain by SportsCastr - Bacekd by ex-NBA Commish David Stern & NELPA

OVERVIEW

Behavioral trends viewing paterns of sports fans have that evolved. Fans rely on social media for authentic reactions during sporting events, and market research show that younger demographics prefer receiving commentary directly from other fans versus on traditional broadcast. For example, 50% of Tweets become sports-related during games. And although are not alone in their preferences, market research show that Millenials and Gen prefer to receive commentary directly from other fans versus listening to canned commentary.

The Cable broadcast market has also experienced a massive shift. Cord-cutters have ushered in a new era in which digital-native OTT services and social networks such as YouTube, Facebook, Twitter and Amazon are becoming source of live sports and repalacing cable TV. Traditional cable broadcast networks, such as ESPN, are seeing revenue from flagship programs decline, and are losing substantial numbers of subscribers. The shift towards digital-first distribution platforms allows for commentary from fans and athletes to be integrated directly into live sports stream, opening up unprecedented opportunities for personalization and interactivity.

Clearly, the role of a fan a passive consumer is in the dustant past. Fans rely on other fans for authentic reactions and commentary, and media entities, teams and social networks rely on fans for content production, viralty, and crowdsourced marketing. For example, there is a direct and well-documented correlations between fan-driven conversation on social media platforms and the amplifying effect it has on game viewership. An increase in fan posts equates to more on traditional broadcast and OTT platforms, which leads to additional revenue for rights-holders and media conglomerates (in addition to building value for the social media networks themselves).

THE PROBLEM

The problem with the shift from fans as passive consumers to active content producers is that are not benefiting from value they are creating favorite teams (and for other fans). Even though sports leagues are securing record-high distribution deals - and social networks are generating billions in revenue from user generated content - fans have yet to be factored into the equation.

THE FUNCHAIN SOLUTION

FanChain Provides a framework in which fans are rewarded with a token that can be used the sports ecosystem to which they contribute, and creates a feedback loop that incentivizes the community to contribute to the social conversation that they rely on for an optimal sports experience. FanChain introduces the concept of "Mints," which are powered by a DApp and which allows third-party entities to distribute FanChain tokens that are stamped with a specific sports team, league or event.

TOKEN SALE

Token Summary

Token Name : FanChain

Ticker : FANZ

Token Type : ERC20 with ERC721-style characteristics

Payments Accepted : ETH

Maximum Token Sold in ICO : 330 MM

Maximum Token MInted: 660 MM

Token Distribution : TBD

Decimals : 4

Token Lock-up Date : TBD

Token Allocation & Distribution

Maxmum Token Sold in Public : 330 MM (including private and pre-sale)

CGP : 60 MM Distributed Over 3 Years

PIP : 60 MM Distributed Over 3 Years

Bounties : 18 MM Over 3 Years

Company Reserves: 120 MM (includes founders, team, advisors and future hires)

Buffer : 12 MM

USE OF FUNDS

Proceeds from ICo will be used to develop the SportCastr FanChain ecosystem including acquiring media rights to broadcast live sporting events, premium content production, rewards for token holders (FanPrizes), platform development, operating expenses, marketing and legal.

The final breakdown of fund allocation will ultimately by final amount raised, timing and other market and regulatory conditions.