ADHIVE - Influencer Marketing Platform

Project Overview

There are more than a million video bloggers in the world, but brands with a very small part of them in the same way they work with celebrities or opinion leaders. There are billion of dollars for TV and Video commercial budgets, but less than 1% of this amount is allocated to bloggers. Generally, it is still greenfield area of media an the AdHive team has decided to launc a media platform which disrupts the TV ads majority in video advertising and creates a distributed network of bloggers with clear rules and quality, with automated operation and payments. AdHive will enable transformation of placement on blogger channels from a PR area into a pure media product, satndardized media inventory, which could be bought by medai agencies by CPM or display media procurement.

AI modules and blockchain technology make this platform a place where bloggers are combined into one virtual giant TV channel powerfull targeting mechanics, whic is unachievable in TV now. The main adventage of AdHive over the current system of multiple blogger marketplaces is that there is no wasted time consuming peer to peer communication between advertisers and bloggers. With AdHive, advertisers dont need to shoose a particular blogger and control placement - the platform will do it for them. The platform will choose relevant bloggers, propose task and conditions, confirm acceptence of terms, ensure proper placement and release the payment when the task is done. All these action are performed automatically, thus saving time for advertisers.

One of the features of the platfrom is complex and reliable assesment of native video ad placement efficiency by community members which make this advertising measurable and understanble with proven results. The platform can analyse the mentioning of words and showing of brands on video channels to find out the volume of brand and competitors coverage.

AdHive Token

AdHive Token (ADH) is a nativr cryptographic projet token, which gives participants the right to acces multiple activities and services of the AdHive netowrk. ADH token has a critical role inside the AdHive ecosystem and is designed to be use as:

Rewards for participants. Participants get a reward for actions such as advertisements placements on video, native advertising assesment, and completion of surveys.
A security deposit and minimum participation balance. To apply for ad placement, participants should use token in order to be motivated to executed tasks properly.
Daily transaction. Smart-contract payment solutions could make token transfer daily to make financial management more flexible.
Complementary services. Advertisers can spend ADH token for analysis of all video channels to detect usage of keyword and brands they are interested in.
Network growth. The AdHive platform will reward participants for registering and active involvement in the ecosystem. Also, member of the community could participate in referral campaigns to promote the AdHive platform.
Anti-sapm prevention. Bloggers pay a small commision for applying to ad task.
Sybil-attack protection. To prevent the situation of a sybil attack during video assesment from affecting the rewards, the calculation of the rewards for community member depends of the amount of tokens held in wallet
payment for platform services. Advertisers will be motivated to use ADH tokens for launching campaigns and for monitoring video channels.
Payments between the participants. AdHive classified provides additional services paid with ADH tokens
Compatibility. Easy integration to listing on cryptocurrency exchanges.

ADH tokens are based on the Ethereum platform in accordances with the ERC20 standard the most convenient and compatible with many Ethereum wallets and exchanges. Samrt contract provide robust and secure payments mechanism and distribution of rewards. There is a limited supply of ADH tokens and they cannot be reproduced by anyone.

AdHive has a partnership with Bancor. AdHive of utilazation protocol effectively eliminates the liquidity risk for ADH token holders. The Bancor protocol provides exchanges mechanism for ADH tokens through Token Charger - combination of exchange and market-market, based on samrt contract. Token changer is a smart token that holds 2 or more diigital assets in its reserve and is used to exchane between ADH tokens, BNT tokens, ETH, etc. The main advanteges of using Token changer:

Easy way of buying or selling of ADH tokens directly through Token Changer smart contract without need of using cryptocuurency exchange
Very high level of liquidity and lower volatility rate form the first day of trading
Lower commission cost, zero spread, no risk of hacking or fraud of crypto exchange.

Crowdsale

The start of the tokens sale is schedule for Q1 2018, the exact date will be announced in the early days of 2018

The total amount of tokens released will be 450 00 000 ADH. An additional release of tokens will not take place, and if all the released tokens are not sold during the Token sale, the remaining tokens will be destroyed. Upon completion of the tokens sale, the tokens will immediately become available for dsitribution among the token sale participants.