Problem Description
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| Figure 1 |
Advertising a market worth nearly 550 billion dollars is broken. Businesses today contend with myriad middlemen across the advertising satck. The dominant advertising companles (e.g., Google, Amazon, Facebook) charge exorbotant fees to businesses trying to find cutomers. Businesses receive no guarantee that their ads will convert to sales or even that their ad traffic is genuine - in fact, nearly 50 percent of all ad traffic is generated by bots, essentially defeating the purpose of advertising. The more businesses pay for ads, the more money comsumers have to pay for products. Businesses end up losing money consumers end up paying more for less value, creating the lose-lose situation captured in figure 1.
Large online advertising companies are also missing the enormous market opportunity because they are not motivated to optimize the seller consumer value chain (i.e., conversions). These companies instead work tirelessly to maximize their own profits by increasing the price of desirable ad placements and click therough rates, while hoarding their troves of user data behind walled gardens of fragmented, propritary ad networks.
Today centralized ad network impede market growth becasue they arent optimized for seller to consumers conversions.
Large online ad companies are also facing regulatory pressure to protect consumer privacy. Recent changes to the ePrivacy directive and the geneal data ptotection regulator (GDPR) in the Europan Union (EUI) highlight the emerging trend of govements forcing technology companies to build in consumers privacy by design.
It is well known taht actionable cutomer data has intrinsic value. Allowing ccustomer to control their own data and providing incentives for them to share their data in a controlled, privacy recpecting way using blockchain creates new oppourtunities for customers while respecting regulations.
Global market privacy requirements are a key near team driver for technology solution enabling anonymized search over large consumer dasets.
Solution Description
The vision of decentralized search is achieved by supporting distributed, customer driven collection of customer activies on the blockchain. Using online data collected in an anonymized activity ledger as wellas profiles and preferences that are posted and maintained by customers directly, BitClave is creating a token based ecosystem for demand driven marketing and retail with a low barrier to entry for all parties. This ecosystem utilizes the strengths of traditional online advertising, the widespread ability to generate and share user data and the far reach of the internet, but removes the hurdles traditionally present in the digital ad space, namely privacy infringement, untrusted sources of data, and expensive third party ad networks.
BitClave solution enables companies big and small to participate in an open ecosytem. Our innovative decentralized search technology is markaet driven, meaning businesses can optimize marketing invesment with real results, consumer are incentivized to participate, and anonymity and data privacy are in the hands of each individual party. As shown in figure 2, this ecosystem creates a win-win situation fro customers and businesses, while eleminating the need for advertising middlemen.
BitClaves makes it possible for the first time to optimized the selee consumer value chain. In the BitClaves active search (BASE), market economics driver incentives for data sharing that properly balances the tradeoff between market efficiency and personal privacy. Data still has immense value, but consumers and businesses have the power of choosing whether or not to share it. By eleminating forced data sharing and wasted revenue from todays large advertising network solutions, everyone wins. BitClaves open BASE ecosystem ensures innovation will continue in the advertising market technology contibues to evolve.
Consumer Activity Token (CAT)
On top of this distributed activity data collection system, BitClave is introducing a token, called the BitClave consumer Activity Token (CAT), to be used internally within the BASE ecosystem among the participacing parties. CAT token will be used to faclitate rewards within the system for a variety of service avallable in BASE. the CAT based market puts power into the hands of businesses and customers, instead of focusing power onlarge advertisng companies that collect and profit from csutomers data surreptitiously. Customers and retailers can interact directly through transparent and consumer as service provides by creating software capabilities such as data analytics that operate over the data contributed to the blockchain.
BASE solves a real problem for businesses and consumers. Businesses and consumers are the main participants as they get most benefit in BASE. Other than businesses and customers, In BASE thee is a place fro many other participants in roles of service providers, like search service, Ranking Service, Analytic Services that willbenefit from BASE economics. The following section describes in more details the incentive each participant gets from being an active part of BASE ecosystem.
Fundraiser And Token Distribution
The ERC-20 tokens will be ditributed no later than 4 weeks after the end of the token sale.
Fundraiser schedule
To date, we have succesfully completed a discount token token pre-sale event. The full crowdsale is begining on November 29th. The fundraiser will continue until the hard cap of 25 million USD is met (or for 60 days). The official start date will be announced through official BitClave channels. Register at fundraiser.bitclave.com fro the latest announcements regarding the fundraiser.
Token Distribution
The ERC-20 tokens will be distributed no later than 4 weeks after the end of the token sale.
Benefit to Users
Users will be given a correspponding amount of CATs at the initial exchange rate specified above. Since the total volume of CATs is fixed, token exchange among the growing population of retail partners and customers implies a general growth model for CAT value. In particular,as more retailers and cutomers join the BitClave Ecosystem, quantity and quality actinity data contibuted to the ledger will gradually improve, meaning the per-contribution reward will decrease. Similarly, at more service providers join, the amount of CATs required for an equivalent service will gradually decrease, corresponding to a similiar CAT value increase.
More Details
Created by : 15persenlucky
ETH address : 0x1997B312D6e9cB863f939f9a7cEa3A36Ec185E69
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